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the news lead: Zhejiang Nanfang Cultural and Tourism Technology Co., Ltd. (hereinafter referred to as Nanfang Cultural and Tourism), formerly known as Wenzhou Nanfang Amusement Equipment Engineering Co., Ltd., is a national high-tech enterprise specialized in creative design of cultural and tourism projects, R&D and manufacturing of large-scale amusement facilities, and incubation of cultural and tourism IP. The company's products are widely used in large-scale theme parks, scenic parks, amusement parks, urban complexes and other cultural and tourism fields, and it is a long-term supplier of large-scale theme parks belonging to well-known cultural and tourism groups such as OCT, Fanta,Chimelong,Sunac, etc. It has been recognized as National Intellectual Property Advantage Enterprise, China Standard Innovation Contribution Award, Zhejiang Famous brand product, Zhejiang AAA grade "abide by contract and value credit" enterprise, provincial Enterprise Research Institute, Wenzhou Leading Industrial Enterprise and so on.

R&D building

Focus on 30 years, a treasured sword out from sharpen

Nanfang Cultural and Tourism has been involved in the amusement equipment manufacturing industry since the 1990s,  the company has achieved remarkable achievements and ranked among the outstanding enterprises in China's amusement equipment industry after 30 years. During this period, China's amusement equipment is also in the process of import, digestion and independent innovation. Nanfang Cultural and Tourism is one of the a few enterprises that can keep its original aspiration and stick to the manufacture of amusement equipment from beginning to end. This is due to the focus and dedication of Nanfang Cultural and Tourism.

The company also imported foreign advanced production equipment, and introduced foreign experts to participate in the company's research and design, so as to absorb the cutting-edge technology of international amusement equipment manufacturing, greatly improve the company's design and development. At the same time, we spent nearly RMB 10 million to import CNC three-dimensional pipe bending equipment, which is a large diameter three-dimensional intelligent pipe bending machine from Italy, and is an important equipment to ensure the quality of roller coaster track forming.

Our foreign experts at work

three-dimensional pipe bending machine and foreign workers in operation

The 400 million person-time Internet celebrity "Flying Kiss" started operation

After two years of creative, design, trial production, commissioning and other procedures, the Nanfang Cultural and Tourism tailor-made, large-scale high-altitude cliff sightseeing project "Flying Kiss" for Chongqing Wulong Baishan Tourism Resort, was officially unveiled In May 2020. The attraction is on the edge of the cliff of Wangxian Cliff, at an altitude of 1200 meters. At the beginning of the project, the leader of Wulong Scenic Area hoped to make scenic area hot as the first step. Second, combine with the local culture; No.3 better be a Guinness World Record. The design team of the Nanfang Cultural and Tourism visited the terrain on the spot, understood the local culture and legends, proposed to use the double interactive flying island, with the IP image of "Prince Baima" and "fairy" to activate the desire of tourists to experience.

The design of the project is bold, strange and ingenious. The two flying islands adopt the shape of "Prince" and "fairy", with a total height of 55 meters and a vertical height of more than 1,000 meters from the base of the ride to the Wujiang River. While in operation, Prince and Fairy's flying island slowly spirals from the ground to an altitude of 1000m to encounter. A pair of robotic arms can rise 55 meters in three minutes. The two islands, stay in the sky, rotate 307°and merge into a romantic scene of "flying kiss," symbolizing the romantic love between a prince and a fairy. The "Flying Kiss" will reach out nearly 20 meters out of the Wangxian Cliff during its rotation. The floor of the sightseeing cabin at the top is a "window" made of high-strength explosion-proof glass, and visitors can overlook the Wujiang River with a height of more than 1,000 meters from the bottom of their feet.

Flying Kiss

When experiencing this project, visitors can not only overlook the natural scenery of the Wujiang Gallery from above, but also witness a wonderful moment in the soothing music, and feel the "heartbeat" of a kiss. "Flying Kiss" has been popular on the Internet since its debut, with 400 million page views. It has created the highest popularity index of a single amusement project and become a punching ground for Internet celebrities, attracting a lot of attention and generating revenue for the scenic spot. As a result, Nanfang Cultural and Tourism has been widely recognized by mountain scenic spots, and cultural and creative cooperation projects in mountain scenic spots have been waiting in droongs.

The core project of Chengdu Sunac Park, "Sky road Adventure", is a large-scale immersive multimedia ride created by Nanfang Cultural and Tourism through cultural and tourism integration and technology Enabling. It has now become a classic of  Nanfang Cultural and Tourism. The ride keep to the theme, create dynamic bridge, dynamic drift platform, configuration international leading 6 DOF motion system, Stereo-hyperbolic screen, dome-screen and 3D hd video and audio systems work together, to achieve well-integrated high precision motion and video content, let visitors immersed in a natural motion, lifelike false or true scenario, In 8 minutes, the riders have experienced rope bridge, debris flow, primitive forest and wild animals. The whole experience is mysterious, thrilling and exciting, which is loved by tourists.

Dark ride"Sky road Adventure"

Innovation and safety are always on the way

The innovation of amusement equipment is more reflected in the integration of high and new technology. By establishing a provincial enterprise research institute, establishing a platform for scientific and technological talents, and carrying out the innovative and integrated application of VR technology, digital technology and AGV intelligent technology, the company has greatly improved its innovation ability.

Safety is the lifeline of tourism. For amusement parks, the safety line of amusement parks is mainly reflected in large amusement equipment. The safety pass of amusement park is moved forward, and the safety pass of amusement equipment production is also moved forward. For more than 30 years, the Nanfang Cultural and Tourism has achieved zero accidents in equipment operation. Nanfang Cultural and Tourism introduces that, "We believe that there are three important aspects to ensure the safety of amusement equipment: The first is design, which ensures the service life of each component through reasonable design and advanced mechanical analysis software. The second is manufacturing, we cultivate workers with craftsman spirit and have advanced manufacturing, processing and testing equipment. We always follow the requirements of TSG 07-2019 Special equipment quality assurance system and ISO9001-2015 quality management system to establish and improve the quality management system. And with strong technical force to ensure the continuous and effective operation of the quality assurance system to ensure excellent quality; The third is the operation, skills training for customers, in addition, increase the intelligent safe operating system, to ensure that the equipment can be started under safe operating conditions. The Flying Kiss, for example, locks up when winds up to 15m/s, eliminating the risk of manual manipulation. We also pay great attention to safety control , safety education, system assurance, supervision mechanism and other implementation in production from time to time. Only the enterprise safe in production, the products will be safe."

Hope to run faster and better with assistance of the capital .

The prosperity of the national economy and the improvement of people's living level have promoted the sustained and in-depth development of cultural and tourism, which have gradually become a normal and urgent need in people's lives. As the key part of cultural and tourism industry, cultural and tourism equipment has a huge market demand.

Nanfang Cultural and Tourism has a clear understanding of solving the capital issue: "First, the cultural and tourism market is currently in a period of rapid expansion, enterprises rely on rolling development has been unable to meet the development needs of the industry, so we need the assistance of capital to release productivity, achieve the expected development speed and target; The second is the automation of production. In other industries, such as the automobile industry welldone. We can adopt non-standard automatic production lines in the amusement equipment industry, reduce human dependence, improve production efficiency and expand production scale, so that we can turn the technological advantages and potential of the enterprise into actual results."

China cultural and tourism industry has been developed for more than 30 years, there has been a certain accumulation of talent, technology and capital, which is attributed to the good development environment created by the state for the cultural and tourism industry. Enterprises should develop innovatively, completely replace imports, and strive to be the industry pioneer.

What kind of companies can be pioneers? They believe that:

The first is the correct forward-looking development strategic planning, to achieve the vision and expected goals of the enterprise; The second is talent, talent is the most important resources for the development of enterprises, leading the development direction of enterprises; The third is the enterprise culture, a good enterprise culture will enhance the cohesion and centripetal force of the enterprise, improve the core competitiveness of the enterprise; The fourth is research and development expenditure. Only by investing sufficient research and development expenditure can science and technology enterprises maintain the sustainability of scientific and technological innovation and meet the explosive growth of the market.

Looking forward to the future, Nanfang Cultural and Tourism will further based on quality upgrading and integration of innovation, through the empowerment of science and technology, continue to enhance the core competitiveness, and strive to achieve high-quality development of the enterprise, to meet the people's "rigid demand" for a better entertainment life !

Article | 張洋 聶曉民

pictures | Nanfang Cultural and Tourism Technology

Published in China Tourism News ,Edition 20 Special Topic ,Tuesday, May 18, 2021